AI + SEO Director · UK
- I’m anAI and SEO Director at Ayima. Building strategies, systems and tools across search, AI and the messy bit in between.
01 / Work
Things I’ve built
instead of just
talking about them.
Products, prototypes and working experiments.
Chrome extension
Live · 4k+ installsChatGPT Path
Turns a ChatGPT conversation into something you can actually inspect.
A browser extension that extracts and maps the full path in one click.
Install ChatGPT PathThe Anti-Keyword Strategy
Stop starting with strings. Start with people, objectives and actual decisions.
Read the article ↗Search & AI · 05 min readThe Density Framework
Why specific, evidence-rich language survives both human attention and AI compression.
Find it on LinkedIn ↗Occasional newsletterSearch & AI
Notes from the messy middle, usually after I’ve built or broken something.
Follow the newsletter ↗03 / About
About Craig
I’ve spent 15 years figuring out how people find things online.
Today, that means working across search, AI, data and engineering—not treating them as separate disciplines.
I’m Craig, an AI & SEO Director at Ayima. I help organisations understand how discovery is changing and turn that understanding into practical strategy.
I also build tools and products. Sometimes the quickest way to understand an idea is to make it real, put it in front of people and see whether it is useful.
AI + SEO Director at Ayima · Based in the UK
ACR Poker, World Remit, Jet2, Jet2 Holidays, Schuh, Shark Ninja, QVC, Blu Chip Holidays, My Voucher Codes, GSF Car Parts, Hallmark, Mamas & Papas